The CRx3 Process

Do you want to grow your business in 2022?

If so, this will be important.

Because you're about to discover how to get more new sales in 2022, predictably and reliably.

Without advertising or chasing after new clients.

Especially if you sell a premium-priced service or product.

Introducing The CRx3 Process.

It's the culmination of 27 years of hard-earned experience in my work as a marketing advisor and copywriter.

There's been painstaking study since 1994, combining the best ideas from the early 1900s to today. From Claude Hopkins, John Caples, David Ogilvy, Gary Halbert, Jay Abraham and Dan Kennedy ... to Rich Schefren, Russell Brunson, Eleanor Beaton and Alex Hormozi today (to name just a few of of my influences).

There have been thousands of experiments, for myself and my clients, involving millions of dollars spent on email marketing (since 1994, when I sold what may have been the first ebook on computer bulletin boards), web page experiments (since I was webmaster for FedEx.com in 1996-1998), newspaper and magazine ads, selling by phone, selling from the stage, direct mail, Google AdWords, LinkedIn and Facebook ads.

You could spend a lifetime and 7 figures going through all that yourself. Or you can try these 3 steps:

1. Jumpstart Cold Reactivation. Get new sales from the prospects, leads and inactive clients you've already paid for with past advertising. All it takes is the right sequence of messages.

2. Increase Conversion Rates. By testing new headlines, offers, prices, etc., you continuously improve the marketing you're already doing. One small change could deliver $462,363 in new revenue (as you'll see below)

3. Maximize Client Retention. By taking better care of your clients and making them relevant offers, you can generate a perpetual cycle of referrals and repeat sales.

Important: The CRx3 Process is not a magic bullet. It doesn't solve all your problems.

But it does generate new, high-profit sales that pays for itself. You can then invest those profits in new advertising -- and grow your business as big as you can dream it.

Now let's see how your business can grow at each of the steps, beginning with ...

Step 1: Jumpstart Cold Reactivation

Good news. This can deliver $77,000 in a few days. Or even $193,000 in 24 hours.

It requires no technology, no funnels and no advertising ... which may be why you haven’t heard about it.

It fits any strategy you have.

It can generate new sales FAST, because you're talking to people who are already in your CRM.

And those sales are HIGHLY PROFITABLE, because you've already paid to acquire their names and contact info.

How does Cold Reactivation work?

You send a few emails and letters to the cold prospects and leads you already have -- those people who once were interested in buying, but have gone silent.

And you send a slightly different series of messages to your inactive clients -- people who have stopped buying or communicating with you.

In your messages, you acknowledge that you haven't heard from them in a while, you ask how they're doing, and then you make an offer. That offer can be in the form of a consultation, a special price on your product or service, or something else.

Why does Cold Reactivation work?

One reason is that people want to do business with people they trust, not faceless companies.

If you can send a personal message that's timely and relevant to the person getting it ... a message from someone who's not a total stranger ... you stand out in a sea of chatbots, mass emails and other garbage.

It's simple, ready-to-use process that works for any business, especially if you're B2B, or sell a high-ticket product or service.

Want an example?

Below is page one of a Cold Reactivation letter I wrote for a B2B consulting service ...

We mailed it to their past clients, offering a free consultation to start the new year.

What were the results?

"We mailed the letter Kevin wrote. It was our first time to send a direct-mail promotion like this to existing accounts already on the books. The results were pretty incredible -- $77,098 in new revenues, with more to come by the end of the year. The return on investment for your services was off the charts!"
- Jeff Prouty, Chairman, the Prouty Project, Eden Prairie, MN

Here are more examples from my client files:

"An inactive client purchased the following as a result of the letters you wrote: a $5,262 project, then a $1,517 project, followed by a project worth at least $19,287 -- maybe more. That's only one client; there were others."
- George Platt, Harty Integrated Solutions, New Haven, CT

"Within 24 hours ... I put the principles into practice. One call netted a sale for $193,000. This stuff works!"
- David Bullock, Fanuc Robotics, Murfreesboro, TN

IMPORTANT: After just one successful Cold Reactivation, you've generated enough revenue to pay for the next two steps. It's like winning big in your first hand of blackjack in Vegas -- you're now playing with house money. Everything after this is already paid for. How cool is that?

Now let's look at ...

Step 2: Increase Conversion Rates

In online marketing, a conversion happens when someone completes a desired goal.

Example: When a website visitor clicks a button and gives you their name and email in exchange for a free report, that's a conversion. They have converted from visitor into prospect. When that person later buys from you, that's another conversion. They have converted from prospect into buyer.

(Conversion happens offline, too, in direct mail, print ads, etc. There it's called "response." For simplicity's sake, let's use "conversion" for both online and offline marketing.)

Key: When you increase the rate at which people convert, you get more prospects, more buyers, and more sales. All from the same activities. If you never stop increasing your conversions, you never stop making more money.

How does increasing Conversion Rates work?

It's simple. You test new headlines for your web pages, new subjects for your emails, new prices and terms, etc. The goal is to find new messaging that converts the same numbers of people into more buyers and clients.

Simple, but not easy. Because, unless you know what you're doing, you could test the wrong things and waste months or years chasing your tail.

Want an example?

A client of mine, a leading tutor for college entrance exams, had this headline on his website: "Results Obsessed Test Prep."

Meh. I knew we could do better.

So I tested a new headline, one that tapped into the pain a parent feels when their child scores badly on college entrance exams. My new headline: "Mom, Dad -- I Got Rejected!"

What were the results?

Monthly sales more than doubled in 30 days, to $46,160. An increase of 139%. Because I knew what to test and, more importantly, what emotional hot buttons to push with that test.

Want another example?

If you look at most websites, including yours, you'll find confusion.

That's because the vast majority of web sites are a jumble of links, videos, flashing junk ... CONFUSION. And it's an axiom of marketing that a confused mind will say "No" to what you're selling.

Simply by removing 50% or more of the choices from most web pages, you can increase your sales. I've done it dozens of times since I started marketing online in 1994.

For a company that sold power generators and similar products, I saw an opportunity to increase conversions by removing a banner ad from the top of their main web page. Because it was confusing.

So that's what I did -- removed one banner ad. It took me less than 3 minutes.

Take a look at the test data below:

What were the results?

The original web page, with the banner ad, sold $9,449.94 over 6 days.

The new page, without the banner ad, sold $13,895 over 6 days.

This conversion increase produced $462,363 in new sales. From the same ad spend. Which made those new sales highly profitable.

Finally, let's look at ...

Step 3: Maximize Client Retention

By taking better care of the clients you have ... and making better offers to them ... you will enjoy repeat sales and referrals. As surely as night follows day. No new advertising required.

Want an example?

My clients, The Team Training Institute, deliver a high-level coaching service. But they knew they could do better. So, instead of chasing after new clients (as most businesses do instinctively) I helped them launch a new, top-level service at $79,999 a year.

So, I created a two-part promotion to deliver their new offer:

Part 1: a Direct Mail Sales Letter sent by FedEx to a list of 30 qualified prospects.

Part 2: a Sales Script to sell the new program from the stage (variations of this script are now used to sell it by phone and webinar).

Here's page one of the sales letter ...

What were the results?

In only 21 days, they sold $639,992 of their new program. To clients they already had.

Here's what they said: “Needless to say, we are pretty happy! Kevin has worked for clients in the U.S., Canada, and Australia, including a number of Dan Kennedy's Titanium Mastermind members. He’s an expert at taking your marketing from good to great. If you get a chance to work with Kevin, take it!”
- Darcy Juarez, Director of Marketing, The Team Training Institute

Now, What Does This Mean For You?

I’d love to tell you by phone!

In almost every case I've seen, The CRx3 Process delivers new sales, quickly, from the same marketing you're doing right now.

But it's not a magic bullet.

For some -- startups, businesses with no website traffic, or people who would send emails and texts than talk to their clients -- it's not a good fit.

If you qualify, I’ll ask you a few questions, then uncover at least 6 figures in new sales for you, by walking you through The CRx3 Process. And if I don’t deliver, or you feel your time was wasted, I’ll donate $250 to your favorite recognized charity at the end of our conversation.

Does that sound fair?

First, you must qualify. Your annual revenue must be at least $500,000 ... you should have a good website ... and you should sell B2B, or offer a high-ticket product or service.

Is that you?

If so, your next step is to book a call with me so we can talk briefly by phone.

Simply click the button below ...